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About Us

Our Mission

To turn growth ambition into commercial reality for our clients—combining clear strategy, disciplined execution, and strong market foundations.

 
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How We Work

Hands-on Execution

Working side-by-side with your teams to ensure strategies are implemented and deliver commercial results.

Active Partnership

We co-build solutions with leadership and operational teams to ensure alignment, ownership, and sustainability.

Market Reality

Every recommendation is grounded in real data, retail realities, and deep regional experience.

Commercial Impact

We set clear priorities, track measurable outcomes, and avoid unnecessary complexity.

Leadership Team

About-Us-Team-4
Myriam Co-Founder | Commercial Strategy & Growth​

Myriam Naaman

Co-Founder | Commercial Strategy & Growth

25+ years driving market entry and commercial expansion for global FMCG leaders.

Myriam has led growth strategies for some of the world’s most iconic consumer brands, including Gillette, Duracell, Danone, Kellogg’s, BIC, and Fine. Her expertise spans the full commercial spectrum, from market assessments and Go-to-Market (GTM) strategy to building distributor ecosystems and driving strategic pricing across emerging and developed markets.

She bridges the gap between traditional retail and the future of commerce, combining deep FMCG experience with applied digital expertise in technology-enabled platforms and commercial simulation tools.

  • MBA: Paris Dauphine & Panthéon-Sorbonne
  • Certification: Professional Diploma in Digital Business

Vassilios Bouziouris

Co-Founder | Managing Partner & Operations

20+ years of engineering-led operations and organizational leadership.

Vassilios manages the organizational backbone of mv-forward. With a deep background in large-scale engineering and multi-country operations, he oversees the firm’s structure, governance, and management.

He ensures that mv-forward operates with the discipline and reliability of a multinational, creating the stable operational environment required to support high-stakes client engagements. His focus is on organizational design, risk management, and ensuring the firm delivers consistently on its value proposition.

  • MSc in Engineering, Chartered Engineer
About-Us-Team-3
Vassilios​ Co-Founder | Managing Partner & Operations​

Why Partner​

Senior Expertise, Direct Access

You get 20+ years of global leadership in FMCG, retail, and engineering directly applied to your business. We don’t hand your project off to junior consultants; you get senior partners who have sat in your chair.

The Strategy + Execution Hybrid

Most firms do one or the other. We do both. We combine the strategic clarity of a top-tier consultancy with the operational grit required to build distribution and scale in complex markets.

Results, Not Theory

We reject complexity. No heavy slide decks, no theoretical frameworks. Just clear plans, proven tools, and measurable commercial outcomes.

Deep Knowledge of Local Reality

We don’t rely on generic global templates; our strategies are built for the realities of the Middle East, Africa, and Asia. We help you navigate fragmentation, regulatory hurdles, and supply chain challenges with confidence.

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